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Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

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What Vine, Twitter’s New Video Service, Means for PR Pros

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

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H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

Years of research has led the communications agency to make a big investment in Africa.

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Officials Cry Foul Over LAX PR Spend

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?

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Edelman Trust Barometer: Leaders Not to be Trusted

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

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Social Media Policies Under Government Fire

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

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Infographic: How Small Businesses Can Use Pinterest

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

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Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

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Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

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Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

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