Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse.
The phrase has become a mantra among PR and marketing mavens: Your employees are your brand’s best ambassadors. Regardless of the size or the company, employees need to feel that they are integral to the brand’s success.
Twinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.
The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.
Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview.
Celebrity chef and butter aficionado Paula Deen is losing in the court of public opinion as revelations of her racist remarks and behavior continue to unfurl in a lawsuit brought against her by a former manager. Deen’s actions are undeniably inexcusable and begs the question: Has anyone dared to suggest to her that perhaps she needs some media training?
The San Francisco Giants have hit it out of the ballpark. And the team isn’t doing too shabby on the baseball diamond, either. We’re referring, of course, to the Giants rolling out a new social media café at AT&T Park.