Water Cooler

Keep Your Email Pitches Short—Then Make Them Even Shorter

November 22nd, 2013 by

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Remembering JFK’s Flair for Communication

November 22nd, 2013 by

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire

McDonald’s Open Mouth, Inserts Clown Foot (Again)

November 22nd, 2013 by

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.


Write a News-worthy and Share-worthy Press Release

November 21st, 2013 by

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

It’s Called ‘Social’ Media for a Reason

November 21st, 2013 by

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

3 PR Tips to Improve Returns on Instagram

November 20th, 2013 by

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms.

Stumped on PR Metrics? Try a ‘Hybrid’ Approach

November 20th, 2013 by

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.

Food Fight: Macy’s Gets Egg on Face in Beef Over Turkey Day Float

November 19th, 2013 by

Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade

Wedding Traditional PR Channels to Social Platforms Nets More Effective Campaigns

November 19th, 2013 by

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.

Communicators Can’t Get Tripped Up by Twitter Chat

November 18th, 2013 by

When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field.