April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.
Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.
After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.