Water Cooler

MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

December 3rd, 2013 by

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.

Quality Content Will Soon Be Elevated on Facebook’s News Feed

December 3rd, 2013 by

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.

5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

December 2nd, 2013 by

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s

December 2nd, 2013 by

Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.

Retailers Look to Boost PR by Staying Closed on Black Friday

November 27th, 2013 by

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

The Beastie Boys Are Right. So Why Are They Losing the PR Battle?

November 26th, 2013 by

One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.

3 Quick Tips to Better Press Releases

November 26th, 2013 by

As a communications professional you have one primary goal—communicating your message.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

November 25th, 2013 by

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.