Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.
One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
Learn the tools to craft an email pitch that grabs a journalist’s attention.
Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire
McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.