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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

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How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.  | MORE »

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5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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Remembering JFK’s Flair for Communication

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire | MORE »

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McDonald’s Open Mouth, Inserts Clown Foot (Again)

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.  | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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3 PR Tips to Improve Returns on Instagram

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »

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Stumped on PR Metrics? Try a ‘Hybrid’ Approach

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.  | MORE »

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