Water Cooler

Retailers Look to Boost PR by Staying Closed on Black Friday

November 27th, 2013 by

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

The Beastie Boys Are Right. So Why Are They Losing the PR Battle?

November 26th, 2013 by

One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.

3 Quick Tips to Better Press Releases

November 26th, 2013 by

As a communications professional you have one primary goal—communicating your message.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

November 25th, 2013 by

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.

5 Tips for Breaking Through to Journalists You Don’t Know

November 25th, 2013 by

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

Keep Your Email Pitches Short—Then Make Them Even Shorter

November 22nd, 2013 by

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Remembering JFK’s Flair for Communication

November 22nd, 2013 by

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire

McDonald’s Open Mouth, Inserts Clown Foot (Again)

November 22nd, 2013 by

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.