Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.
Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Years of research has led the communications agency to make a big investment in Africa.