Water Cooler


Retailers Look to Boost PR by Staying Closed on Black Friday

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families. | MORE »

Tags: , , , , , | 3 Comments


How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

Tags: , , , , | 3 Comments


The Beastie Boys Are Right. So Why Are They Losing the PR Battle?

One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived. | MORE »

Tags: , , , , | 9 Comments


3 Quick Tips to Better Press Releases

As a communications professional you have one primary goal—communicating your message. | MORE »

1 Comment


10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

Tags: , , , , , , , | 1 Comment


How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.  | MORE »

1 Comment


5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

Tags: , , , , , , , , | 1 Comment


Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

Tags: , , , , , , , | 2 Comments


Remembering JFK’s Flair for Communication

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire | MORE »

Tags: | Comments Off


McDonald’s Open Mouth, Inserts Clown Foot (Again)

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.  | MORE »

Tags: , , , , , | Comments Off