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PR News Honors 2013 PR People Hall of Fame Inductees

December 10th, 2013 by

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

Paid Media in PR’s Future: Here’s How Twitter’s New Ad Program Further Blurs the Lines

December 10th, 2013 by

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.

Here’s How Not to Align Your Brand With a Historically Powerful Anniversary

December 9th, 2013 by

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.

How to Keep Your Press Releases Out of the Spam Folder

December 9th, 2013 by

What happens if spam filters catch your press release? The answer is simple: nothing.

Lessons for Communicators from Nelson Mandela

December 6th, 2013 by

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.

Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

December 6th, 2013 by

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs?

PR Tips on How to Leverage Google+

December 5th, 2013 by

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

Mickey McDermott

PR Points to Remember When Reaching out to Millennials

December 5th, 2013 by

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued

PR in 2023: What the Next Decade Holds in Store for Communicators

December 4th, 2013 by

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?

PR’s Growing Role in ‘Native Advertising’

December 4th, 2013 by

We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention.