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4 Ways to Enhance Your PR Efforts on LinkedIn

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.  | MORE »

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Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret. | MORE »

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5 Tips on How to Listen to Your Facebook Comments

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening. | MORE »

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10 Inspiring Quotes for PR Professionals

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.
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4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch. | MORE »

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10 Ways to Become a Better PR Writer

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.  | MORE »

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5 Must-Have Attributes for a Successful PR Internship

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship. | MORE »

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How Twitter has Changed the PR Landscape

The micro-blogging service has had some profound changes on the PR and communications. Here’s how. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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8 Tips on How to Master Media Relations

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.  | MORE »

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