Water Cooler


avatar

5 Tips to Follow when Writing Press Releases

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps. | MORE »

6 Comments

avatar

5 Tips to Get Started With ‘Big Data’

With the demand for data scientists high, PR pros must think about how to leverage Big Data. | MORE »

Tags: , , | 4 Comments

avatar

Jay-Z Shows His PR Chops in Response To Criticism About Trip to Cuba in ‘Open Letter’

Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.  | MORE »

12 Comments

avatar

Infographic: 2012 Paid Better for PR Pros than 2011

With the general economy on the upswing PR pros have reason to be hopeful about the future.  | MORE »

Comments Off

avatar

5 Questions to Ask PR Job Candidates

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications. | MORE »

2 Comments

avatar

5 Tips for Flawless Video Production

A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to. | MORE »

Tags: , | Comments Off

avatar

4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

1 Comment

avatar

2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

Authority and influence continues to move away from business and government and toward experts and peers. | MORE »

Comments Off

avatar

2 More Reasons Your Brand Should Be on Vine

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.  | MORE »

4 Comments

avatar

In PR Terms, Thatcher Wasn’t Just a Brand, But a Culturally Significant Icon

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.  | MORE »

1 Comment