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Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

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To Armstrong, It’s Still All About Lance

Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.

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[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability? 

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.

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Misconceptions About the Role of PR Abound 

An informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses?

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Is Subway’s Short Footlong a PR Mess?

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

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Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

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Boeing’s 787 PR Problem: When Do Glitches Turn Into a Crisis?

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

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What Facebook’s New Graph Search Means for PR Pros

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

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SMB Advertisers Slow to Add Social to Communications Mix

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

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Three Crucial Elements to Include in Social Media Policies 

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

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