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7 Tips for Optimal PR During Natural Disasters

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow. | MORE »

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LinkedIn to Offer Users Access to Advice From Prominent Influencers

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos. | MORE »

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LinkedIn to Offer Users Access to Advice From Prominent Influencers

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos. | MORE »

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7 Tips for Effective Social Media Measurement

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference. | MORE »

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7 Tips for Effective Social Media Measurement

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference. | MORE »

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American Airlines Facing Turbulence With PR Crisis

Flight delays, labor issues, uncomfortable rides and more have the once-popular airline struggling to manage a building crisis. | MORE »

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American Airlines Facing Turbulence With PR Crisis

Flight delays, labor issues, uncomfortable rides and more have the once-popular airline struggling to manage a building crisis. | MORE »

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Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution. | MORE »

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Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution. | MORE »

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5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features. | MORE »

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