Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.
The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.
Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.
Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.
Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.