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PR’s Ever-Expanding Role Protecting Brand Reputation

December 16th, 2013 by

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.

Will Insurance Company Media Blitz Bring Good ROI?

December 16th, 2013 by

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Twitter Flip-Flop on Block Feature Raises Questions for Communicators

December 13th, 2013 by

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.

Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms

December 13th, 2013 by

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.

What You Need to Know About Instagram’s New Messaging Feature

December 12th, 2013 by

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.

The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

December 12th, 2013 by

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.

Pitching Stories to Overworked Journalists

December 12th, 2013 by

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.

On the Selfie’s Emerging Role in PR (Just Ask Obama)

December 11th, 2013 by

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

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PR News Announces Winners of 2013 PR People Awards

December 10th, 2013 by

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.