Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.
The 5 things you need to do (or have already done) to land full-time work in communications.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Here are a few crucial writing tips that PR professionals need to incorporate now.