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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week. | MORE »

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Who Media Trained Brian Williams?

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it. | MORE »

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4 Tips for Conquering Public Speaking Fears

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers. | MORE »

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4 Ways to Avoid Overservicing PR Clients

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained. | MORE »

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Building Successful Media Partnerships for Your Brand

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign. | MORE »

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8 Misconceptions About Millennial PR Pros

Whether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome. | MORE »

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4 Ways to Tie Twitter to Your Overall PR Strategy

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization. | MORE »

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5 Clues That It’s Time to Part Ways With a PR Client

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?  | MORE »

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3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

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For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution. | MORE »

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