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The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address. | MORE »

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How Strategic Communications Can Define Corporate Reputation

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility. | MORE »

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3 Ways to Tell if Your PR is Working

In order to have an illuminative PR measurement plan it has to be thought about early and often. | MORE »

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5 Areas Where You Can Optimize News Releases for SEO

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus. | MORE »

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Some Presidential Campaign Slogans Were Better Than the Presidents Themselves

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency. | MORE »

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris. | MORE »

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4 Telltale Signs That Your Website Isn’t Optimized for Search

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage. | MORE »

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5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed. | MORE »

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are. | MORE »

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Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

It just got a whole lot easier for consumers to search for products on Pinterest. | MORE »

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