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How to Cut Through the Clutter on Google

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings. | MORE »

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3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately. | MORE »

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10 Words to Avoid in Your Press Releases

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands. | MORE »

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Starbucks Smartens Up Its Image with Free Online Education for Employees

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative. | MORE »

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12 Tips to Improve Your Networking Skills

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.  | MORE »

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Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how … | MORE »

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Facebook to Improve Targeted Ads by Tracking More of Your Online Movements

On Thursday, Facebook announced that it will expand its data collection and make it more transparent. | MORE »

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4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

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DNA Brands’ False Press Release Leads to Resignation of CEO

Professional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool. | MORE »

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What YouTube’s Subscriber Count Change Means to You

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you. | MORE »

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