It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.
Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life?
You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.