Water Cooler


avatar

How AARP and its Agency Created the Year of the Boomer

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.  | MORE »

Comments Off

avatar

Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

This ain’t your father’s crisis PR. It’s time to adapt. | MORE »

Comments Off

avatar

10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

Comments Off

avatar

The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address. | MORE »

Comments Off

avatar

How Strategic Communications Can Define Corporate Reputation

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility. | MORE »

Comments Off

avatar

3 Ways to Tell if Your PR is Working

In order to have an illuminative PR measurement plan it has to be thought about early and often. | MORE »

Comments Off

avatar

5 Areas Where You Can Optimize News Releases for SEO

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus. | MORE »

Comments Off

avatar

Some Presidential Campaign Slogans Were Better Than the Presidents Themselves

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency. | MORE »

Comments Off

avatar

Facebook Responds to Criticism of ‘Safety Check’ Disparity

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris. | MORE »

Comments Off

avatar

4 Telltale Signs That Your Website Isn’t Optimized for Search

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage. | MORE »

Comments Off