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What YouTube’s Subscriber Count Change Means to You

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you. | MORE »

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Take Your Best Shot at Newsjacking the World Cup

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.
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Infographic: The State of Social Media for PR Pros

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
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5 Tips to Engage on Tumblr Like President Obama

The White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions. | MORE »

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For Better or Worse, the Most Typical Expressions Used in PR

One of the inherent strengths among PR professionals is writing. Nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry.
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Wal-Mart in Crisis Response Mode After Tracey Morgan Crash

The events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image. | MORE »

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6 Tips to Make Video Work for Your Brand

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand. | MORE »

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4 Ways to Research the Competitive Landscape Before Uploading to YouTube

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are. | MORE »

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7 Types of Story Ideas Journalists Want From PR Pros

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.” | MORE »

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Instagram Debuts Powerful New Creative Tools

For all it’s popularity and usefulness, Instagram’s in-app photo editing features leave a lot to be desired among professionals, especially those who count themselves among the artistic set. | MORE »

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