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4 Key Metrics for Measuring Media Coverage

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign. | MORE »

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Snapchat Launches Another Highly Coveted ‘Discover’ Channel

Vox is the newest brand to branch out into a new frontier of visual communication. | MORE »

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How AARP and its Agency Created the Year of the Boomer

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.  | MORE »

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Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

This ain’t your father’s crisis PR. It’s time to adapt. | MORE »

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10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

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The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address. | MORE »

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How Strategic Communications Can Define Corporate Reputation

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility. | MORE »

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3 Ways to Tell if Your PR is Working

In order to have an illuminative PR measurement plan it has to be thought about early and often. | MORE »

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5 Areas Where You Can Optimize News Releases for SEO

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus. | MORE »

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Some Presidential Campaign Slogans Were Better Than the Presidents Themselves

An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency. | MORE »

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