Good PR begets good PR for Taylor, and for you.
A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.
Vox is the newest brand to branch out into a new frontier of visual communication.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
This ain’t your father’s crisis PR. It’s time to adapt.