Water Cooler

Taylor Swift and fan Jorja Hope

Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

November 30th, 2015 by

Good PR begets good PR for Taylor, and for you.


3 Steps to Becoming Your Own PR Editor

November 25th, 2015 by

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.


How Some Brands Are Taking the Gloom Out of Black Friday

November 24th, 2015 by

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?


Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.


Snapchat Launches Another Highly Coveted ‘Discover’ Channel

November 23rd, 2015 by

Vox is the newest brand to branch out into a new frontier of visual communication.


How AARP and its Agency Created the Year of the Boomer

November 20th, 2015 by

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.


Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

November 20th, 2015 by

This ain’t your father’s crisis PR. It’s time to adapt.

10 Tips for Targeted Media Pitches

November 19th, 2015 by

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.