Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life?
You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.
It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.