Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.
Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay.
A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.
Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion.
PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.