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How Some Brands Are Taking the Gloom Out of Black Friday

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether. | MORE »

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‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?  | MORE »

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed. | MORE »

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4 Key Metrics for Measuring Media Coverage

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign. | MORE »

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Snapchat Launches Another Highly Coveted ‘Discover’ Channel

Vox is the newest brand to branch out into a new frontier of visual communication. | MORE »

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How AARP and its Agency Created the Year of the Boomer

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.  | MORE »

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Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

This ain’t your father’s crisis PR. It’s time to adapt. | MORE »

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10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

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The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address. | MORE »

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How Strategic Communications Can Define Corporate Reputation

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility. | MORE »

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