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4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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2 Essential Qualities of Successful Social Media Strategists

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media. | MORE »

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Infographic: When’s the Best Time to for PR Reps to Send Emails?

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »

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4 Tips for Effective Integrated Marketing Messages

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »

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British Bakery Chain Serves Perfect Response to PR Debacle

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »

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7 Keys to Crisis Message Development

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »

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Ferguson Hires a PR Agency, But the Move Generates Bad PR

The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.  | MORE »

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8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

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More Noise in the Feed? Twitter Experiment Provokes a Backlash

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.  | MORE »

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Infographic: Succeed in Business Through Smart Nonverbal Communications

They say that nonverbal physical activity is much more important in human communication than the spoken word. And intuitively, we all know it’s true. We’ve all had the odd meeting where someone wouldn’t make eye … | MORE »

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