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Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.  | MORE »

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Infographic: What Can 50,000 Press Releases Teach Us?

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic. | MORE »

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers. | MORE »

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8 Ways to Make Your Content Shine on Google

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.  | MORE »

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes. | MORE »

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5 Tips for Crafting a Successful Email Pitch

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom. | MORE »

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Google Boosts Visual Storytelling, Adds Illustrations to Search

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging. | MORE »

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5 Spirit-Busters for Workplace Leaders to Avoid

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself? | MORE »

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Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation. | MORE »

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6 Tips for Millennials on Communicating with Older Generations

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive? | MORE »

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