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8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

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7 Factors in Making SEO Work for Your Brand

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen. | MORE »

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Rough ‘Times’: Good, Bad & Ugly of Management Upheavals

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday. | MORE »

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3 Cool Ways To Harness the Power of Your PR Award

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.  | MORE »

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The Weather Channel’s Stormy Response to a Complaint on Twitter

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter. | MORE »

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How Not to Apologize Like Donald Sterling

By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation. | MORE »

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5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted. | MORE »

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3 PR Tips on How to Enhance Your Media Training

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.  | MORE »

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NFL Faces Social Media Problems after Michael Sam Draft Pick

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality. | MORE »

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6 Pieces of Wisdom for All Professional Women—Mothers Included

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives. | MORE »

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