The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand.
Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes.
While PR and marketing remain distinct, the two disciplines have to work together in many ways—without overstepping the shifting boundary that separates them. Therein lies the challenge.
Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.
Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.