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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »

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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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5 Ways to Spark Your Instagram Content Plan

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media. | MORE »

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How St. Baldrick’s Agency Secured ‘TODAY’ Coverage on a Tiny Budget

St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research. | MORE »

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4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

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Making Time for Face Time With PR Clients

While it’s possible to conduct business without ever meeting in-person with clients in certain cases, but we shouldn’t forget about the value of such interactions.  | MORE »

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Which Social Media Networks Do Millennial PR Pros Really Use?

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it. | MORE »

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15 Techie Terms & Tools PR Pros Should Know

In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish. | MORE »

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3 Tumblr Tips to Take Your Brand on a Candy-Colored Trip

Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content. | MORE »

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