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Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network. | MORE »

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It’s Google’s World—PR Just Lives in It

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility. | MORE »



PR’s Ever-Expanding Role Protecting Brand Reputation

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros. | MORE »

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Will Insurance Company Media Blitz Bring Good ROI?

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts. | MORE »

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Twitter Flip-Flop on Block Feature Raises Questions for Communicators

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.
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Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone. | MORE »

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What You Need to Know About Instagram’s New Messaging Feature

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously. | MORE »

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The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache. | MORE »

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Pitching Stories to Overworked Journalists

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.  | MORE »

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On the Selfie’s Emerging Role in PR (Just Ask Obama)

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate. | MORE »

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