Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.
As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.
A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.
With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.
A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.