Water Cooler


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10 Inspiring Quotes for PR Professionals

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.
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4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch. | MORE »

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10 Ways to Become a Better PR Writer

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.  | MORE »

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5 Must-Have Attributes for a Successful PR Internship

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship. | MORE »

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How Twitter has Changed the PR Landscape

The micro-blogging service has had some profound changes on the PR and communications. Here’s how. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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8 Tips on How to Master Media Relations

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.  | MORE »

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3 Tips for Dealing with the Law of Unintended Consequences

Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.
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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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