Water Cooler


avatar

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate. | MORE »

1 Comment

avatar

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate. | MORE »

Comments Off

avatar

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day. | MORE »

Comments Off

avatar

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day. | MORE »

Comments Off

avatar

New Plan Highlights First Year, New Direction For Occupy Wall Street

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose? | MORE »

Comments Off

avatar

New Plan Highlights First Year, New Direction For Occupy Wall Street

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose? | MORE »

Comments Off

avatar

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media. | MORE »

Comments Off

avatar

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media. | MORE »

Comments Off

avatar

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past. | MORE »

Comments Off

avatar

Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

Comments Off