Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.
Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.
The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.
The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?
It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.
A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.
Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.