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5 Must-Have Attributes for a Successful PR Internship

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship. | MORE »

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How Twitter has Changed the PR Landscape

The micro-blogging service has had some profound changes on the PR and communications. Here’s how. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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8 Tips on How to Master Media Relations

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.  | MORE »

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3 Tips for Dealing with the Law of Unintended Consequences

Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.
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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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What Shrinking Newsrooms Means for Media Relations

With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age. | MORE »

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Cook’s Fall on Top CEO List Could Mean a New PR Recipe at Apple

A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list. | MORE »

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Care to be Called a ‘Public Communications’ Pro? Give it Some Time

Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms. | MORE »

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