Water Cooler


avatar

Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

Tags: , , , | Comments Off

avatar

5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

1 Comment

avatar

Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

Comments Off

avatar

‘Keeping it Real’ the Recipe for Appetizing PR Writing

It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.  | MORE »

Tags: , , , | Comments Off

avatar

Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ. | MORE »

1 Comment

avatar

Want to Write Engaging Tweets? Know Your Audience First

Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose. | MORE »

1 Comment

avatar

Target Gives Shoppers a New Meaning for ‘Black Friday’

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts. | MORE »

Comments Off

avatar

Are You a ‘So What’ PR Writer?

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.  | MORE »

Tags: , , , , , , | 1 Comment

avatar

Some of the Best PR Movies to Reel in During the Holidays

The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies. | MORE »

Tags: , , , , , , | Comments Off

avatar

Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube. | MORE »

1 Comment