PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.