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4 Visual Storytelling Tips for the Text-less Age

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

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Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay. | MORE »

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A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service? | MORE »

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The Next Big Thing: The Internet of Things

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today. | MORE »

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Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

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When Will The NFL Decide That Enough Is Enough?

New England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder. | MORE »

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Swing and a Miss; A-Rod’s Tweet Angers the Yankees

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee. | MORE »

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3 Twitter Takeaways from the Hunt for #redpanda

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return. | MORE »

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Carnival CEO Steps Down After Disastrous Year

Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse. | MORE »

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A ‘Call to Action’ Checklist for Internal Communications

The phrase has become a mantra among PR and marketing mavens: Your employees are your brand’s best ambassadors. Regardless of the size or the company, employees need to feel that they are integral to the brand’s success. | MORE »

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