Water Cooler

Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

December 30th, 2013 by

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.

How Facebook Can Better Reflect Your Brand Attributes

December 30th, 2013 by

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.

Aspen Dental’s MouthMobile is set to roll out as part of its national “Healthy Mouth Movement” tour.

Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’

December 27th, 2013 by

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.

UPS, FedEx Use Crisis Management to Save Christmas

December 27th, 2013 by

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.

Strike a Balance Between Personal and Promotional on Twitter

December 26th, 2013 by

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.

Make Your Email Pitch to the Media Shine

December 26th, 2013 by

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros

December 24th, 2013 by

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

(Image: Getty Images)

Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

December 24th, 2013 by

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

5 ‘I’s’ of Social Media ROI

December 23rd, 2013 by

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Yes, Justine Sacco Really Said That on Twitter!

December 23rd, 2013 by

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.