Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.
Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.
Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.
It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.
Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.