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Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels. | MORE »

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21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview. | MORE »

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Mashable Goes All-In On Social With Site Redesign

CEO Peter Cashmore talks new ad, content forms at Media Summit. | MORE »

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If the Pope Can Tweet, Why Can’t Your CEO?

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network. | MORE »

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11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story. | MORE »

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Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it? | MORE »

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Can Cause Communications Translate Into Sales? We’ll Find Out

Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.” | MORE »

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PR’s Role in Fiscal Cliff Negotiations: Good or Bad?

Is President Obama’s PR strategy a cynical ploy or smart politics? | MORE »

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4 Lessons Learned From the BBC’s Crisis Double-Whammy

When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis. | MORE »

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3 Tips for Spotting a Rising PR Star

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today. | MORE »

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