For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Presenters at the Association of National Advertisers’ Creativity Conference say that, in the quest for compelling storytelling, showing failure isn’t a bad thing.