Water Cooler

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […]