Water Cooler


avatar

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.” | MORE »

Comments Off

avatar

A 12-Step Program to Get on the Road to PR Profitability

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business. | MORE »

1 Comment

avatar

6 Instagram Tips for PR Pros

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.  | MORE »

Comments Off

avatar

A PR Crisis Just Hit: What’s the First Thing You Do?

We asked our readers what to do the instant a PR emergency hits. See what they had to say.  | MORE »

2 Comments

avatar

4 Tips on How to Build a Great PR Workplace

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review. | MORE »

Tags: , , | Comments Off

avatar

3 Ways to Make It Easier for Journalists to Find PR Pros

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag. | MORE »

Comments Off

avatar

Booz Allen Has a Major PR Crisis on Its Hands

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients? | MORE »

2 Comments

avatar

Web Companies Tied to NSA Program Need To Come Clean

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA. | MORE »

Comments Off

avatar

Mixed Opinions Over Whether APR Has Value for PR Pros

Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway. | MORE »

Comments Off

avatar

How Susan G. Komen Can Cure Its Reputation

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.  | MORE »

2 Comments