Water Cooler


avatar

Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

1 Comment

avatar

The World Is Your (Social Media) Oyster

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well. | MORE »

1 Comment

avatar

Four Tips For Effective Facebook PR Engagement

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that … | MORE »

Comments Off

avatar

New Year’s Resolutions for the PR-Minded

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […] | MORE »

Tags: | Comments Off

avatar

Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated. | MORE »

Comments Off

avatar

How Facebook Can Better Reflect Your Brand Attributes

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry. | MORE »

Tags: , , , | Comments Off

avatar

Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius. | MORE »

Comments Off

avatar

UPS, FedEx Use Crisis Management to Save Christmas

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.  | MORE »

Tags: , , , , , , , | 2 Comments

avatar

Strike a Balance Between Personal and Promotional on Twitter

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion. | MORE »

1 Comment

avatar

Make Your Email Pitch to the Media Shine

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.  | MORE »

Tags: , , , , | 4 Comments