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The Hobbit Steps Into a PR Crisis

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message. | MORE »

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Twitter for PR: New Search Feature Ups Ante on Visuals

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals. | MORE »

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Sour Review Puts Fieri on Brand Clean-Up Duty

A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base. | MORE »

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FDA Findings Taking Boost Out of 5-Hour Energy

Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis? | MORE »

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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment. | MORE »

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Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest

Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses. | MORE »

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Study: PR Lacks Big Ideas and Creativity

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative. | MORE »

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Black Thursday Takes Bite Out of Workers’ Thanksgiving Plans

Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night. | MORE »

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Cold Stone Takes to Twitter to Address Complaints Over Slur

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama. | MORE »

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Clear Initial Response From Sesame Workshop to Elmo Crisis

The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity. | MORE »

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