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Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us. | MORE »

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‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana. | MORE »

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Michael Bay’s Meltdown at a Samsung PR Event Becomes the Talk of CES

Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators. | MORE »

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6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

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‘Downton Abbey’ Reaches for the Stars Via Social Media

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus. | MORE »

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How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

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Cheerios Listens to Popular Opinion, Removes GMOs

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal. | MORE »

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On Social Media, Awareness Is Good but Profit Is Better

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.  | MORE »

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6 Ways to Avoid Spam Filters With Your PR Messages

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves. | MORE »

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Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

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