Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators.
General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.
In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.
Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that …