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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.  | MORE »

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8 Best Practices for PR Management of the Top 3 Social Platforms

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook … | MORE »

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Earth Day Report: The Environment is Just Part of Your Sustainability Story

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed. | MORE »

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Our Favorite Vines: Video From the Social Media Icon Awards

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.  | MORE »

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7 Tips for Incorporating KPIs into Your Measurement Strategy

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives. | MORE »

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Why Qantas Eliminated Its Media-Relations Twitter Feed

Australian airline Qantas shut down its media-facing Twitter account as of today.  | MORE »

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How to Create a Community of ‘Social Associates’ in Your Company

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by … | MORE »

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6 Tips for Deploying a Pinterest Editorial Calendar

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully … | MORE »

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Engage Your Audience on Pinterest By “Curating Like a Pirate”

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of … | MORE »

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How to Create Shareable Content, Cute Cats Notwithstanding

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.Jonathan Perelman, vice president … | MORE »

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