It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.
Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies
A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.