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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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Tips for the Post-Interview (Don’t Forget to Say Thank You)

Follow up with a thank you note after an interview to make the right impression | MORE »

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

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5 Inspiring Quotes from Women Leaders

Here are words of wisdom from five powerful ladies to inspire you today. | MORE »

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Our Favorite Communicators (That’s You) Reveal Their Dream Jobs

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros. | MORE »

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When Using Quotes in Your Writing, Make Sure They Pop

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care. | MORE »

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‘Listen’ to What Is Now One of the Most Important PR Skills

They may be hard to measure, but these areas count for some of the increasingly important skills of communications. | MORE »

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Why ROI is Often a Useless Metric for PR Professionals

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

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The No. 1 Way to Avoid Typos

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes. | MORE »

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What PR Pros Need to Know About Tumblr

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform. | MORE »

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