Water Cooler


avatar

‘Listen’ to What Is Now One of the Most Important PR Skills

They may be hard to measure, but these areas count for some of the increasingly important skills of communications. | MORE »

1 Comment

avatar

Why ROI is Often a Useless Metric for PR Professionals

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

5 Comments

avatar

The No. 1 Way to Avoid Typos

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes. | MORE »

6 Comments

avatar

What PR Pros Need to Know About Tumblr

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform. | MORE »

Comments Off

avatar

Heed Murdoch’s Warning with These Facebook Alternatives

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality. | MORE »

2 Comments

avatar

You’re Graduating With a Degree in Communications. Now what?

The 5 things you need to do (or have already done) to land full-time work in communications. | MORE »

4 Comments

avatar

Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel. | MORE »

Comments Off

avatar

3 Tactics to Boost the Impact of Your Press Releases

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis. | MORE »

3 Comments

avatar

10 Tips on How to Handle a Crisis on Twitter

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.  | MORE »

Comments Off

avatar

These are the Barcelona Principles You Should Internalize

Take a look at one PR expert’s Barcelona Principles cheat sheet. | MORE »

Comments Off