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7 Tips for Optimal PR During Natural Disasters

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow. | MORE »

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7 Tips for Optimal PR During Natural Disasters

When a tornado took Springfield, Mass. by surprise in 2011, MassMutual went into crisis management mode with an effective plan that other organizations should follow. | MORE »

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LinkedIn to Offer Users Access to Advice From Prominent Influencers

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos. | MORE »

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LinkedIn to Offer Users Access to Advice From Prominent Influencers

The professional networking site’s INfluencers—including President Obama—will share industry-specific expertise via short essays, videos and photos. | MORE »

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7 Tips for Effective Social Media Measurement

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference. | MORE »

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7 Tips for Effective Social Media Measurement

There was plenty of sage advice from social media experts at the Oct. 2 PR News Social Media Measurement Conference. | MORE »

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American Airlines Facing Turbulence With PR Crisis

Flight delays, labor issues, uncomfortable rides and more have the once-popular airline struggling to manage a building crisis. | MORE »

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American Airlines Facing Turbulence With PR Crisis

Flight delays, labor issues, uncomfortable rides and more have the once-popular airline struggling to manage a building crisis. | MORE »

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Car Chase Tragedy Creates PR Crisis For FOX News

When a live broadcast went bad, the popular news network apologized quickly, trying to soften the blow of the PR backlash that hit almost instantaneously. | MORE »

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Five Tweets to Keep in Your Rotation

Of course you are going to use your Twitter accounts to directly promote your business. Use these tweets to balance out your messaging and keep your followers coming back for more. | MORE »

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