Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.
Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.
Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.
Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.
After a pregnant mother and her husband were arrested for shoplifting at a Safeway and had their daughter taken away, the supermarket chain eventually decided not to press charges.
Corporate America beware: Cash-strapped consumers are not taking price increases well, causing Bank of America to reverse its decision to charge a $5 debit card fee.
While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.
Domino’s Pizza has distanced itself from the managers of a Florida franchise who have been arrested for setting fire to a Papa John’s franchise, but may be missing out on a community building opportunity.
Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.
With bad news continuing to pile on, Netflix tries yet another new identity.