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Post-Newtown, Entertainment Biz Needs Cohesive Messaging

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away. | MORE »

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Vague Terms of Service Puts Instagram on Defensive

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears. | MORE »

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PR Hiring Uptick Unlikely in Q1 of 2013

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires. | MORE »

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5 Timeless Pitching Tips for PR Pros  

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick. | MORE »

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Wal-Mart Braces for More Fallout From Mexico Corruption Crisis

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond. | MORE »

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‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch. | MORE »

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5 Ways to Put Senior Execs at Ease During Media Training 

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training. | MORE »

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For PR Pros, Turning the Tables During Job Interviews Is Key

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s). | MORE »

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As Mobile and Tablet Usage Soars, Video Opportunities Abound

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets. | MORE »

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Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

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