Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.
By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.
An award-winning media relations expert gives three tips for getting journalists attention.