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When it Comes to Facebook Engagement, There’s No Magic Formula

Experimentation and good content drive success on Facebook at Butter Lane Cupcakes.  In a Q&A, Butter Lane’s Maria Baugh shares some strategies and tactics that move the Facebook engagement needle. | MORE »

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When it Comes to Facebook Engagement, There’s No Magic Formula

Experimentation and good content drive success on Facebook at Butter Lane Cupcakes.  In a Q&A, Butter Lane’s Maria Baugh shares some strategies and tactics that move the Facebook engagement needle. | MORE »

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10 Do’s and Don’ts for Writing Today’s News Release

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it. | MORE »

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10 Do’s and Don’ts for Writing Today’s News Release

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it. | MORE »

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Tapping Into the Hispanic Market

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started. | MORE »

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Tapping Into the Hispanic Market

How can organizations effectively market their products to the fastest-growing demographic in the United States? We’ve got a few tips to get you started. | MORE »

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Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media. | MORE »

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Politics, Humor and Social Media a Bad Mix for Kitchen Aid 

An irresponsible tweet during the presidential debate is the latest reminder to organizations of the importance of using caution on social media. | MORE »

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Presidential Debate Leaves PR Lessons to be Learned

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare? | MORE »

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Presidential Debate Leaves PR Lessons to be Learned

Both President Obama and Governor Romney presented themselves to American consumers. How did they fare? | MORE »

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