Water Cooler


avatar

Mashable Goes All-In On Social With Site Redesign

CEO Peter Cashmore talks new ad, content forms at Media Summit. | MORE »

Comments Off

avatar

Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it? | MORE »

Comments Off

avatar

Can Cause Communications Translate Into Sales? We’ll Find Out

Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.” | MORE »

Comments Off

avatar

PR’s Role in Fiscal Cliff Negotiations: Good or Bad?

Is President Obama’s PR strategy a cynical ploy or smart politics? | MORE »

Comments Off

avatar

4 Lessons Learned From the BBC’s Crisis Double-Whammy

When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis. | MORE »

Comments Off

avatar

3 Tips for Spotting a Rising PR Star

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today. | MORE »

Comments Off

avatar

Getting Tense: Understanding Past, Present and Future

Understanding and using correct grammar is a surefire way to get your point across in all PR content. | MORE »

1 Comment

avatar

Community Vent: The Most Irksome Facebook Posts

Want to keep your Facebook friends? Avoid posting about politics or going to the gym. | MORE »

Comments Off

avatar

HP: Playing the Blame Game is All That’s Left

HP’s fall from tech grace continues as it takes an $8.8 billion write-down on Autonomy, a company it bought in 2011. As accusations fly, HP is in desperate communications mode: Putting the onus on others. | MORE »

Comments Off

avatar

Facebook Users Worry That Potential Employers Are Crashing Their Old Parties

A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching. | MORE »

Comments Off